"Line Choice" Women in the Mountain Bike Industry Choose the Trail Less Traveled

Fezzari Bicycles factory rider, Danica Fife, is one of our favorite content creators and riders! Her latest project, “Line Choice”, highlights women in the mountain bike industry. Danica and other influential women talk about navigating a male dominated industry. They share how communities of women building each other up helped them overcome those obstacles. Follow this link to watch the full film.


“To any woman that wants to get a job in the bike industry that might be intimidated, go for it! Take the risk. You never know what’s going to come of it.” -Danica Fife


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